I love creative, witty advertisements. I love the memorable ones — but what makes an advertisement memorable?

For me, it’s the emotional tug that an advertisement gives me. Or sometimes, it’s the way I feel towards the advertisement and thinking about how I could have put my own spin on it.

Some of my favorite advertisements have come from brands such as GoDaddy, Spotify, Budweiser, Dove, and local animal shelters that got creative with their advertisements. And as much as people don’t want to admit it, people are a sucker for the soft advertisements with the baby animals and the ripped men who look like they haven’t had a calorie in a year.

One advertisement that has stuck with me lately is the Kit Kat bus stop advertisement that circulated on LinkedIn a few weeks ago. Truthfully, I’m unsure if it is real or not. The image was created by creative Sam Henning (@samhenning) on Twitter as part of a sec for a U.K. brand. What drew me to this advertisement was it’s no text. The brand, Kit Kat, is so well known that just by looking at this photo — everyone knows that it’s time to take a break during zoom calls.

Another advertisement that I love, and have talked about in the past, is Spotify. They kill it absolutely every single time with their advertisements and get extremely creative with their work. Over the past few years, users have what’s called “Spotify Wrapped” sent to their phone around December which is a highly anticipated day for music lovers to find out what their most listened to genre of music is, what artists were. discovered that year, and exactly how many times their top song was streamed.

However, a few years back, Spotify released advertisements of this wonderful campaign that was centered around its users. Billboards were put around the city, at train stations, anywhere the public could see essentially. On the billboards, as one article put it, were its users’ “most embarrassing listening habits.” One example that happens to be my favorite was the bright red billboard that read, “Dear person who played “Sorry” 42 times on Valentines Day, what did you do?” Underneath it was Spotify’s logo. What I loved about it was that Spotify didn’t have to plaster its logo all over the board.

Student at Marquette.